PRODUCT DESIGN

Gotiger
Freshlatex
Spacious
Buytime

INTERACTIVE INSTALLTAIONSAlone/Lonely
BeRealReal.
Space Audition
Withered Away

Films

About


Freshlatex

Branding / Website Design / Visual Design
2020 - 2022


Freshlatex is a bedding brand with a simple goal of providing high quality latex pillows that gives dreamer a good night's sleep.

The logo of Freshlatex is composed of abstract spikes and a circle, which resembles the ergonomic design and built-in round gaps for airflow from the pillow. Freshlatex aims to provide a refreshing and vibrant feel to appeal to our target audience.


Challenge


The bedding market is saturated with products, making it difficult for new brands to stand out.

How could we create a brand identity and digital presence for Freshlatex that would appeal to health-conscious consumers seeking high-quality latex pillows?



Goal

  • Develop a distinctive brand identity that communicates quality and comfort
  • Design an e-commerce website that effectively showcases the product
  • Create a cohesive visual language across all brand touchpoints


Process

  1. Research & Discovery
    • Conducted market research on competing latex pillow brands
    • Analyzed target audience preferences and pain points
    • Explored ergonomic design principles and latex pillow benefits
  2. Brand Identity Development
    • Created mood boards to explore visual directions
    • Designed multiple logo concepts, refining based on stakeholder feedback
    • Developed the final logo, incorporating abstract spikes and a circle to represent the pillow's features
    • Established a vibrant color palette to appeal to the target audience
  3. Website Design
    • Mapped out user journeys and created site architecture
    • Designed wireframes for key pages, focusing on product showcase and easy purchase flow
    • Developed high-fidelity mockups, incorporating brand identity
    • Implemented responsive design principles for seamless mobile experience
  4. Packaging Design
    • Conceptualized packaging that aligns with the brand identity
    • Designed packaging prototypes, considering both aesthetics and functionality
    • Iterated based on production constraints and shipping requirements
  5. Marketing Materials
    • Created a suite of digital assets for social media campaigns
    • Designed email templates for customer communications
    • Produced promotional video showcasing product



Outcome

  • Successfully launched Freshlatex brand with a cohesive identity across all touchpoints
  • Custom packaging design received positive feedback
  • Social media engagement increased by 450% month-over-month after launch






Key Learnings

  • Importance of aligning brand identity with product features
  • Value of iterative design process, especially in packaging development
  • Impact of cohesive visual language across digital and physical touchpoints